
ABOUT ME.
​
I’m Anneloes Leijssen, a Dutch communications and PR specialist with over 15 years of experience in media relations, brand storytelling, corporate communication, and advocacy.
As the founder of hu|em (humanity & empathy), I specialize in creative communication strategies that build connections and amplify voices in the arts, culture, and social impact sectors. With a track record of securing high-profile media coverage, leading international campaigns, and engaging diverse stakeholders.
​Since moving to Penang in 2017, I co-founded Open Studios Penang, Malaysia’s largest open studios event, and I have worked in women's empowerment and social equity.
​
I hold a Bachelor's degree in Communication Sciences and a Master's degree in Popular Culture and Media Entertainment from the University of Amsterdam. I further specialized in converging media and women in media at the University of Copenhagen, to deepen my understanding of media dynamics, gender representation, and cultural narratives.
​
Let’s connect, whether for collaborations, projects, or inquiries.
​
​
HOW CAN I HELP YOU?
​​
hu|em provides creative and impact-driven PR and communications services, fully customized to fit your brand’s vision and goals.

Communications & Public Relations
​​
strategic communication planning | media relations and PR | partnerships | content direction & storytelling | brand positioning and messaging

Event Organization, Advocacy & Campaigns
concept development and event planning | advocacy | awareness campaigns | stakeholder and community engagement

Impact Initiatives, Community Engagement
community-led initiatives | public art | merging art, activism, and public engagement
Clients






.png)